SPEC WORK

This project was created for fun. We wanted to see if we could inject a more lively take on commercials that deal with tomato sauce. We chose Peptang for nostalgic reasons. We grew up with the taste and thought, why not?

We did this project because we wanted to support a home grown entity in the financial sector. Equity Bank is a grass roots bank with deep local ties. 

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Global Water Dances is a worldwide event that uses dance to raise awareness and inspire action and collaboration on water issues. We contributed to this cause by creating the song "MAJI". We wanted the song to feel, energetic and playful, yet urgent and educational. 

Ok, so you know ABSA had to show up. New kid on the block with mad clout. Anyway, we had had to tackle this one, ABSA has a strong focus on Africa, driven by their "Africaniacity" campaign. With that said, here is something to consider.​

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Java House Kenya is now 26 years old. Wow! The business began at Adam’s Arcade in Nairobi to bring gourmet coffee culture to Kenya, starting as a cozy coffee shop before expanding into an American diner-style restaurant. INUAENTERTAINMENT thought we would make their origin story a jingle. Just for the flex.​​​​​

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So, The Standard is Kenya's oldest Newspaper, established in 1902. They enter the  brand battle with impunity. They have the most history. Therefore, I would imagine their entry into the brand battle would be on their own terms. Nothing to prove. Simply disrupting the scene. ​​​

Tusker has a rich history with the Kenyan public and the East African region in general. Their roots are undeniable. They join the brand beef with a staunch reminder why they have longevity in the game, while aiming at younger brands with similar aspirations. A warning shot, that they will need to level up.​

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Urban Loft Cafe is small restaurant in Busia, Kenya. We were inspired by the efforts they put  in place to hire and train primarily local staff. So we thought we would do them a solid and create a jingle for their future consideration. 

We really appreciate the jingles that crown has created in the past. We wanted to recapture that minimalist quality they have approached many of their creative projects with.

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Most of the people I know, grew up with Blue Band. Ah! the mornings, the fresh bread, the bakeries back then. So, naturally Blue Band had to be on our target list.

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How do you promote a money market fund without the financial jargon sounding clunky and isolating? you get INUAENTERTAINMENT on the job, obviously!​

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Imagine if their was a rap battle between major brands in Kenya? who would take the first shot. Well, here's a scenario. Java just dropped their 26 year birthday jingle. Its fresh, and playing from the left. Blue Band just heard it, and has taken offence. Its too fresh. It threatens comfort. Its a clash of ages. who will take it where it needs to go?​​​​​​​

All questions have been answered, Java House decides to respond to Blue Band. Its a full blown rap battle. A Battle of the Brands has kicked off.

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The rap battle has attracted Safaricom to the fold. Probably Kenya's most bankable brand. They have decided to weigh in. They have opted to illuminate their financial status as a primary strategy, and touch on the fact that they are turning 25 years old, implying (not so subtley) they know a thing or two about the long game.​​

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